Knowledge is Power
Skilled trade education sets your brand apart from the pack.
WSP gets it done.
Paid LCBO sales protocol training
Mandatory brand knowledge testing
Live & virtual learning sessions every week
Sommelier, mixologist, and winemaker lead education
Pros ranked by training programs and certifications completed
What makes us Pros
Exacting Recruitment Standards
WSP demands a lot of its Pros. A rigorous asynchronous video interview requires all candidates to prove their passion for the category and an innate ability to sell.
Highly analytic measures of success
Our Pros are measured by results. Every brand interaction from campaign conception to completion is mapped out and reported to brand owners.
Your brand story should be told by experts in their field. Sommeliers & mixologists from top restaurants, winemakers and globally recognized wine media drive our learning.
Best in class technology platform
WSP subscribes to industry-leading platforms to measure brand sales in Ontario retail channels. Our Pros are equipped with our custom-built cloud-based reporting app to deliver real time results.
Ongoing training by industry leaders
Testimonials
“WineSeller.Pro is a sales megaphone. We crafted the message and saw it sent throughout t the LCBO system”.
Christian Blanco
General Manager, Casas del Bosque
"WineSeller.Pro approaches the LCBO with education as a priority. That has really worked for Paco & Lola which specializes in Albarino, a style of wine that needs to be discovered."
Carolina Rouco Chao
Export Director, Paco & Lola
"WineSeller.Pro takes a disciplined approach to brand building. There is a focus on analytics and smart investment of resources that give a winery like Salentein a lot of confidence."
Dennis Koelewijn
North America Market Manager, Bodegas Salentein
Some of Our Partner Brands
