Process
Pre-Campaign Consultation
Get to know your Brand. Define distribution, merchandising, activation objectives
Campaign Analysis
Detailed analytics on territory targeting and training requirements
Pro Selection & Training
Assign regional Pros and complete brand training modules
Campaign Execution & Reporting
Complete store activations & report immediate distribution and merchandising results
Post Campaign Analysis & Future Action
Review campaign soft and hard data results with brand development recommendations
Pro selling starts and ends with your market position & objectives. It is our roadmap and our compass.
WineSeller.Pro works with brands to identify the right stores for their objectives.
No more. No less.
Market Coverage
Data Driven
WSP is a full subscriber to the LCBO’s sale of data analytics providing store, region, and district level sales data. We use these insights to inform our campaigns and drive results
Experience Proven
Sometimes relationships speak louder than data. WineSeller.Pro leverages decades of sales experience in every campaign. Partner brands benefit from our understanding of which stores are best suited to them.
Quick Response
Campaigns can go from ideation to execution in as little as 10 days. WSP is equally at ease with long term planning or short fuse reaction to market dynamics.
Real Results
Results count. Every Pro is equipped with the latest hand held technology to document wins in the field and report back to brand owners.
Our Pros
On Passion
Passion for the the beverage alcohol category is the first requirement when recruiting for WineSeller.Pro. Our Pros are measured by making the sale, but they are driven by a care and respect for the brands we represent. It’s that passion for the category that drives success.
On Learning
WSP has gathered an industry leading group of trainers who are continuously building the knowledge of our Pros. Drawing from global wineries & distilleries, top sommeliers & bar tenders and our own collective experience, WSP thirsts to deepen our knowledge of beverage alcohol.
On Results
WSP has developed a culture of recognition and reward that motivates our Pros to achieve again and again. We set clear metrics for success and when one of Pros wins, we all win. That culture is core to our brand partners’ success.